November 18, 2020

For those on the pulse of the latest names in footwear, Alfredo Piferi is on the tongue. With an impressive list of industry credentials – cue roles at Valentino, Versace, Burberry, Karl Lagerfeld, Kanye West and, most recently, at Jimmy Choo as Head of Design – there is great anticipation for Piferi’s self-named label.

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Launching at On Pedder for its debut season, Pīferi lives up to the hype – and then some. Inspired by surrealism and architecture, the brand manages proportions and shapes that feel decidedly fresh. Not just gaining points for aesthetics, Pīferi is piquing the interest of sustainability-conscious shoppers through innovative, eco-friendly materials including Bio Veg Nappa, recycled rubber, nylon, ABS plastic, and upcycled lurex.

Already shaping up to be a signature design is the soquette, a detachable anklet that – in all its dreamy, directional glory – is the epitome of the brand’s strong design codes. It is an accessory that pairs perfectly with the Fantasia – a single strap sandal finished with another Pīferi signature: the sculptural, surrealism-inspired Dali heel. Along with a strong rose quartz colour theme running through the collection, look out for On Pedder exclusive colourways, including a pair of Fantasias in a coppery “platino” hue, and Upanova pointy-toe mules updated in a high-shine silver – both gearing up to be festive season favourites.

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While high-octane design draws the eyes in, it is the brand’s quality, comfort and durability that adds staying power. In Parabiago – a small town in Northern Italy known as the hub of Italian excellence – Pīferi footwear is created in a factory that works for some of the best luxury brands in the world. With less stretch and creasing than real leather, Pīferi’s faux version lasts much longer. Add to that clever construction and detailing – such as rubber straps that ensure a strong grip and comfortable softness in equal measure – and you have everything a woman wants in a shoe.

Quite simply, divine.

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Shop Piferi’s debut collection in store and online from November 24. Be the first to shop three statement-making styles from Pīferi’s main collection, exclusively available online at DESIRE by On Pedder between November 24 to 30, 2020.

#beyondesire #piferi #veganmadedivine


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